The Royal Opera House
Design | Responsive design
The Royal Opera House undertook a redesign of their brand and this was a great opportunity to redesign their website. The website’s aim was to make the booking process easier to the user and make the whole process feel more enjoyable and on-brand. The digital team committed to user testing throughout the process to make sure decisions made were in fact the right decisions for the user.
The discovery phase really involved getting to know the project background, brand, UX and user research already done. I really delved into the ROH to try and understand the audience.
For the concept design phase, now with a much better understanding of the project and audience I then set about putting together a competitive analysis and mood boards to draw inspiration from. I worked closely with the team and involved them at each stage to make sure everyone was onboard from the beginning.
From here I set out designing concepts for a few key pages and once the team agreed on a direction I flowed this out to key pages for both desktop and mobile views.
Once the key pages were designed and signed off internally I set about creating a style guide for the dev team and for future page designs.
Once this was done I wanted to leave the dev team with a guide for interaction. I used Principal to put together videos to demonstrate how I envisaged the pages animating, interacting and coming to life.
I continue to do work with the team. After I completed the site I was asked to do their brand guidelines document and I continue to design pages and interaction for the website.